March 4th, 2013 by Artie Beavis
Marshall Junction Partners company Corsis, LLC, a leading IT due diligence and infrastructure management firm dedicated to helping companies mitigate data center risk and reduce costs in the cloud, recently advised Coaxis, Inc., dba, Viewpoint Construction Software, with the IT due diligence of its acquisition of 4Projects, a provider of secure online collaboration solutions for the building and infrastructure industries. As a result of the transaction, 61 employees from 4Projects will join the Viewpoint team and the company’s product portfolio will become available in the United States, Canada and Australia, Viewpoint’s primary markets, as well as its current market in the U.K., the Middle East and continental Europe.
In connection with the acquisition, Corsis evaluated the scalability and growth potential of 4Projects’ project collaboration software and infrastructure. The Corsis assessment team applied the Corsis Confidence Index℠ against two audit tracks, Software Architecture and Network Infrastructure. Corsis auditors evaluated the feasibility of integrating 4Projects software into the Viewpoint Construction Software suite, and assessed the potential of deploying it across a large-scale global SaaS infrastructure.
Coaxis, a portfolio company of TA Associates, is a vertical-market, software-development and management company. Based in Portland, Oregon, Coaxis employs a business model that utilizes company diversification to generate multiple revenue streams, allowing the company to benefit from economies-of-scale and use internally-generated capital to reinvest in and improve its leading edge solutions.
Viewpoint Construction Software, named Oregon’s Best Software Company 2012 by TechAmerica, offers construction-specific enterprise resource planning, as well as point solutions including project and BIM collaboration, mobile field-to-office and enterprise content management. Viewpoint provides cloud, SaaS, and on-premise solutions throughout the United States, Canada and Australia, and now with the acquisition of 4Projects, the U.K., the Middle East and continental Europe.
4Projects, based in the United Kingdom, was established in 2000 and has a global presence through its network of partnerships. The company provides collaborative online software solutions to the architecture, engineering and construction sectors. Currently 18 of the top 20 UK construction contractors use 4Projects software.
“Corsis technology assurance filters out the noise to give you the exact information you need to make executive decisions,” emphasized David Barnett, Managing Partner of Marshall Junction Partners. He added, ”As our elite team continues to expand, we look forward to future IT auditing and due diligence projects that are on the horizon.”
The Corsis IT due diligence audit team was led by Thomas J. Shelford.
Read the entire press release.
February 5th, 2013 by Artie Beavis
Pair of Audit and SysAdmin Professionals Join Corsis Team
Corsis, a Marshall Junction Partners company and a leading IT due diligence and infrastructure management firm dedicated to helping companies mitigate data center risk and reduce costs in the cloud, today announced the hiring of two new technology professionals, Spencer Mindlin and Jay Gordon, as the New York-based firm continues to scale its elite team of IT infrastructure auditors and engineers.
January 31st, 2013 by Artie Beavis
Promotions.com, a leader in interactive marketing and consumer promotion technologies, recently helped client Kraft Foods launch its Oreo centennial celebration paying tribute to the brand’s 100-year prominence. Just one component of the entire global campaign, which spanned from TV commercials and Facebook fan engagement to a limited-edition Birthday Cake Oreo, the Marshall Junction Partners company assisted in executing the #OreoPiñata Twitter-based Instant Win Game. The promotion was done in coordination with the award-winning digital agency, 360i.
January 31st, 2013 by Artie Beavis
Sweepstakes Provider Launches “Yes Quest” Campaign
Promotions.com, a leader in interactive marketing and consumer promotion technologies, and digital marketing agency 360i recently helped launch what transpired into an industry first campaign for client Oscar Mayer. The Oscar Mayer “Yes Quest” was not a contest, sweepstakes or instant win game, the campaign was based primarily on a coupon offer with a unique twist. The inaugural promotion was the first time that any Kraft brand used a limited-time offer as part of a “progressive-style” digital marketing campaign.
For the entire month of May 2012, in order for consumers to earn their free product coupon, they were required to register on the Oscar Mayer Facebook Page, using an exclusive Promotions.com-developed application, then share the unique URL that they were provided during registration with 10 friends. Hence the name of the campaign, Oscar Mayer fans then needed to get all of their 10 friends to click the URL within one (1) hour of their registration to be awarded a coupon for a free package of Oscar Mayer Selects products. Recipients then had their own opportunity to try for a free product by passing it to 10 more friends. In order to deploy the promotion, digital agency 360i served as the campaign hub.
“What began as both a Kraft Foods and Promotions.com first, quickly transpired into a successful campaign with over 78,000 consumers participated in the one- month-long program,” noted Gregg Alwine, a Managing Partner of Marshall Junction Partners. “Never had I seen a promotion like this which used a relatively short time limit to entice fans to immediately share with their social media fans. It’s definitely one way to add suspense and an excitement dynamic to a campaign. It gives ‘social buzz’ a new meaning.”
If you’d like additional information on the Oscar Mayer “Yes Quest,” please read this Media Post article, which provides a summary of the promotion.
January 30th, 2013 by David Barnett
Promotions.com, a Marshall Junction Partners company, is pleased to announce the rollout of their Like2Win™ Facebook Engine. This application has been developed to provide a rapid-deploy, efficient option for brands looking to generate Facebook fan interest, increase their page ‘likes’, obtain deeper data from their fanbase and seamlessly award prizes.
Like2Win offers you a fast, easy and efficient way to use the proven power of sweepstakes to build your Facebook fan base. Consumers simply ‘like’ your Facebook brand page to unlock a short entry form. Once registered, they are entered to win a prize of your choice. Like2Win is easy to use, letting you focus on building your social strategy while we help motivate more people to like your brand.
“We’ve made using Like2Win simple, so you can focus on marketing and messaging to your growing fanbase” notes Gregg Alwine, CEO of Promotions.com. Promotions.com’s veteran staff provides select administrative services, including official rules, random drawings and real-time reporting. Additional services like creative development, prize sourcing and prize fulfillment are also available.
For more information, or to launch your own promotion campaign using Like2Win, please contact us at sales(at)promotions(dot)com or 212-764-7674.
January 2nd, 2013 by Artie Beavis
Corsis, a leading IT infrastructure management firm dedicated to helping companies mitigate data center risk and reduce costs in the cloud, has recently launched the Corsis Confidence Standard™, a proprietary auditing and due diligence model which has been developed over the company’s 20 year history of “in-the-trenches” operational expertise. The Corsis Confidence Standard™ was developed to solve the common quandaries faced by mid-sized organizations as they struggle to define “best practices” and how these practices should be incorporated into day-to-day operations. The Corsis Confidence Standard™ checklist is comprised of operational controls that evaluate policies, procedures and system architectures against industry best practices, in the context of business relevance rather than based on an arbitrary set of compliance goals.
“Today’s CIOs are attempting to define the standard of so-called best practices that can be architected, achieved and sustained given budget and staffing limitations. The Corsis Confidence Standard™ will provide guidance for companies striving to meet the stringent standards required within their respective industries,” explained Thomas Shelford, President of Corsis. When applying the standard, Corsis auditors use a proprietary scoring algorithm that accounts for business relevancy, thus generating a report called the “Confidence Index” to provide stakeholders with clear transparency into the associated technology risk.” Shelford added.
David Barnett, Managing Partner of Marshall Junction Partners, expressed, “This is certainly an exciting time for us at Corsis. The deployment of this service will provide a much needed solution for the industry and allow for the firm to further strengthen its footprint within the market.”
For more information on how The Corsis Confidence Standard works, click here http://goo.gl/QElzn.
December 19th, 2012 by Artie Beavis
Marshall Junction Partners would like to congratulate its Managing Director, David Barnett on his election to the Springfield New Jersey Township Committee. Even though polling places in Springfield had to be moved due to power outages in the aftermath of superstorm Sandy, David and his running mate, Margaret Bandrowski, edged out the incumbents. David has resided in Springfield NJ for nearly 15 years and has previously served as the Chair of the Planning Board, Chair of the Zoning Board of Adjustment, Chair of the Development Review Committee as well as several other board positions.
“Community involvement and volunteerism have always played an integral role throughout my life. I am truly privileged for the opportunity and eager to commence work on issues that directly affect my family, friends and neighbors,” expressed David Barnett. He added, “I feel that my business experience has taught me how to manage budgets, allocate resources and organize for maximum efficiency. Most importantly, my experience has taught me how to lead an organization by motivating and empowering employees to take initiative and be innovate in their roles. I look forward to bringing these skills to my role serving the township.”
David and Margaret will be sworn into office on January 1, 2013.
For more information, please visit the Springfield Democratic Party site.
November 25th, 2012 by Gregg Alwine
Over the course of the past year, we here at Marshall Junction Partners have found ourselves amidst a number of new and exciting projects spanning across each of our portfolio properties. This fall is no different. These last few months have paved the way for both managing partners, Gregg Alwine and David Barnett, to continue expanding the companies’ workforces, make significant investments in further developing their line of products and services, as well as provide additional to support each of their ongoing initiatives. Since August, each of the Marshall Junction Partners companies have commenced its latest marketing and public relations push via a number of social media outlets. Now, their customers, clients and partners have the ability to stay abreast of all the latest happenings by following along on Twitter, Facebook and LinkedIn.
Our IT infrastructure management firm, Corsis LLC, has embarked on several new projects helping companies mitigate data center risk and reduce costs in the cloud. Most notably, Corsis client, HealthGuru, was recently featured in an Amazon Web Services Case Study, which examined the New York City-based online health company’s shift to AWS and the deployment of additional web servers to increase caching space. During this period, the firm had also hired new associate Spencer Mindlin, who since joining the team, has assumed the role of overseeing audit and advisory services. Additionally, in the forthcoming weeks, Corsis will be hosting a number of meet-ups, which will aggregate industry professionals to discuss making the proper decisions with your data in the cloud. You won’t want to miss these events…
Promotions.com, the leading provider for sweepstakes, instant-win games and online contests, has launched several new projects in the month of October for clients ranging from Clorox and HUB TV Network to Kraft Foods and Boston Beer. “Certainly one of the most exciting campaigns that we had the pleasure of helping execute recently was the globally-recognized The Gerber Generation Photo Search 2012. With a fan page nearing five million fans and press galore, it’s a pretty big deal. Whenever you see any of your products, which in this case was our Like2Win application, featured in a campaign of such magnitude, it is truly astonishing,” explained Gregg Alwine. As a brand who strives to stay at the forefront of the industry, the company is in the process of expanding its market-leading lineup of products to support the growth of social media and mobile technology. Testament to its commitment to innovate customer-activation tactics, Promotions.com will also be featured in an upcoming near field communication (NFC) technology white paper, written by Connecticut-based social marketing firm, RTB Social LLC.
Our most recent addition to the MJP portfolio, minimalist shoe company Sockwa, has experienced quite a ride these past months as well. With tremendous growth in terms of visibility, exposure and engagement via social media, the brand has emerged as a contender in the so-called barefoot shoe market. Coming off exhibiting at both the Outdoor Retailer Show in Salt Lake City and Magic FN PLATFORM Show in Las Vegas, and followed by a sponsorship of the AVP Tour Championships in Santa Barbara, Sockwa has certainly placed itself on the map and continues to spread its name to the masses. Just fresh off receiving the latest batch of its G2 and G3 product line, sales have significantly picked up with more consumers having now made their way to the minimalist shoe realm. CEO & Founder, David Zasloff, is on a mission to maintain the brand’s momentum and continue to invent, design and distribute the industry’s next “game changer.”
As you can see, with many projects currently in the pipeline, the forthcoming months look quite promising for Marshall Junction Partners and each of its companies. Stay tuned!
October 23rd, 2012 by Gregg Alwine
Today’s CIOs are struggling to define a standard of “best practices” that are achievable given their budget and staffing constraints, and are seeking to get operational benefits out of the onerous compliance auditing process.
The systems engineering team at Marshall Junction Partners portfolio company, Corsis spends a great deal of time helping companies prepare their IT infrastructure for Information Security audits. Their mid-sized clients range in annual revenue from $20mm-$200mm, and represent a diverse selection of industry verticals, ranging from healthcare SaaS companies to e-commerce startups. Some of these folks are hosting their data assets in the cloud with companies like Amazon Web Services, while some host in traditional data centers with co-location providers like Equinix.
Corsis has developed a proprietary auditing and due diligence model called the Corsis Confidence Standard which helps companies meet the stringent standards required in their industries. Read Corsis’s full article on how they create Achievable Auditing for Mid-size Companies.
September 26th, 2012 by Artie BeavisCorsis, a Marshall Junction Partners company, manages thousands of servers on a wide variety of hosting platforms, but emerging number of clients are now being hosted on Amazon Web Services. Our client Health Guru is a New York City-based Internet company that provides online health information videos with a library exceeding 3,500 videos and more than a billion cumulative streams on its site. Prior to Corsis’ intervention, Health Guru had implemented a short-term answer using a local memcached solutions integrated into its web servers for local caching; however, in order to manage scalability and performance demands for the site and videos streaming, the client decided to deploy additional web servers to increase caching space. Then stepped in Corsis.
“It is truly astonishing to see an MJP entity facilitating and orchestrating initiatives on such a large scale. Not to mention, it is undoubtedly an honor to have Amazon Web Services (AWS) conduct a case study on the infrastructure set up by our guys at Corsis. In recent years, we have enjoyed successful collaborations and projects, and we are pleased that MJP is receiving the recognition we have always aspired,” said Gregg Alwine, Managing Partner of Marshall Junction Partners. He added, “The growing number of projects by Corsis further strengthens the company’s ability to address and acquire new opportunities that span across a number of markets.”
Read more about the AWS case study here.